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Don’t worry. Women will still rule on Pinterest for the foreseeable future. That part’s not going to change. What will change is that Pinterest is edging its way into the hearts and marketing marketing toolboxes of businesses around the world, whether they’re run by men, women, or both. As a result, the balance of power […]
This past Friday was the release of the highly anticipated summer blockbuster Superman: Man of Steel. The film brought in $125.1 million in its opening weekend – more than any other movie ever released in the month of June. On Twitter, the words “Man of Steel” are still trending as fans flocked to their computers […]
In my recent exploration of various social media profiles being used by local businesses, I found a disturbing trend. While there are definitely those who are doing it right and utilizing Facebook, Twitter, Google+, and Pinterest the right way, there are also plenty who are simply failing at it miserably. They are forgetting the most […]
If there’s one thing that plays well, almost universally, on social media, it’s animals. From pets to wild beasts, animals dominate social media pictures and references. Some go so far as to become celebrities on social media. It isn’t just Facebook, Twitter, and Pinterest. Even some of the edgier social sites like Reddit and Fark […]
When Google+ first rolled out their change, we called it “Twitteresque“. After exploring it further for the last couple of weeks, we believe that it’s actually better than Pinterest in many ways… and worse. One of the ways that it’s definitely better than Pinterest is in the display of large photos. The algorithm that drives […]
As Tumblr users cope with news of a new overlord, many are voicing both concern and annoyance at the $1.1 billion deal. The most vocal are getting their message heard and it’s spreading across Tumblr as well as other social networks, but it’s not enough to make Yahoo or Tumblr concerned. WordPress founder Matt Mullenweg […]
If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save […]
Twitter has had a rocky road since its rise to fame in 2008. It first had issues when its growth outpaced its ability to handle the load. Then, it started getting a bad name for being irrelevant. Then, the spam started to dominate. Users are hot and cold on it depending on what day you […]
In the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on thousands of search engines so that everyone can find you.” Today, this seems like a ludicrous statement. There’s only three real search engines that account for 97% of the search traffic and it’s […]
