Brand reference · Updated April 2026
The TECHi Brand Kit
Wordmarks, the four-colour palette, typography, and usage rules — everything you need to reference TECHi correctly in editorial coverage, partner communications, advertising placements, and investor materials.
01 · Overview
Where AI meets Wall Street.
TECHi.com publishes institutional-grade analysis on artificial intelligence, digital assets, and public markets — built for investors who demand depth, speed, and intellectual honesty.
- Innovation
- Reporting that follows where the technology actually goes — not where the press release pretends.
- Integrity
- No undisclosed positions, no paid placements masquerading as analysis. Disclosures live on every post.
- Knowledge
- Depth over speed. Every market story has a thesis, evidence, and a falsifiable bear case.
- Accessibility
- Wall Street rigor in plain English. Glossary on every chart, no insider shorthand without an explainer.
02 · Logo
Wordmark + mark.
Clean, modern, tech-inspired. Always set on a solid background for clarity. Don't re-colour, rotate, or compress the wordmark — use the variant that matches the surface.
03 · Colors
Four colours. That's the system.
Tap any swatch to copy its hex value. Stick to this palette — every other accent in our charts and editorial graphics is a tint of one of these four.
#00B0AE
AA on white (4.62:1)
Hero CTAs, links, brand accents. Use on white or near-black surfaces; never on a busy photo.
#0C0824
AAA on white (19.4:1)
Page chrome, footer, any "deep tech" surface. Pair with Primary teal for accents.
#666666
AA on white (5.74:1)
Body copy on light backgrounds. Avoid for headlines — gets thin under 18pt.
#F9F9F9
pairs with Secondary text
Section dividers, subtle cards, the alt row in long tables.
04 · Typography
Karla — the brand voice in type.
Karla (Google Fonts) is the primary typeface across editorial, marketing, and the admin UI. It's a grotesque sans with enough character to feel editorial without the formality of a serif — pairs cleanly with monospace for stat call-outs.
Primary · Karla
Aa
Where AI meets Wall Street.
Specimen
H1 · 56/60 · Extrabold
Nvidia, the trillion-dollar tax on AI progress.
H3 · 24/32 · Bold
Bull case in one paragraph.
Body · 17/28 · Regular
The pack hunts revenue. The lone wolf hunts conviction. The one who hunts conviction with the pack — that's TECHi.
05 · Reach us
Brand & press contact.
For interview requests, podcast bookings, and partnership inquiries.
Usage rules
- The wordmark is "TECHi" — lowercase 'i', no period, no italic. Do not stylise.
- Always preserve a clear-space margin of at least 0.5× the wordmark height around the logo.
- Don't recolour the logo. Use the white variant on dark surfaces, the header variant on light. Other tints are off-brand.
- Editorial coverage may use the logo at any reasonable size; for advertising and partnership creative, request approval via /advertise-with-us/.
- The four-colour palette is the system. Tints and shades are fine; net-new accent colours are not.