JD Rucker JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

Pinterest is Due for a Manly Invasion

1 min read

Manly Pins

Don’t worry. Women will still rule on Pinterest for the foreseeable future. That part’s not going to change. What will change is that Pinterest is edging its way into the hearts and marketing marketing toolboxes of businesses around the world, whether they’re run by men, women, or both.

Manly Pins

As a result, the balance of power is shifting ever-so slightly. As someone who operates 4 separate Pinterest accounts and who has a team that manages another 75, I can give anecdotal observations that a shift has been happening for some time. Women aren’t leaving. More men are joining. More importantly, the men that are joining are starting to realize that this isn’t all about female-friendly topics. Pinterest has an infinite range of uses and the marketing potential on the medium is huge.

Two things haven’t happened properly so far that need to happen before it becomes truly useful in the way that Facebook is. The localization aspect of Pinterest is poor. It takes a lot of effort to locate and entice locals regardless of the business. For retail stores, unless you’re marketing at the store itself and giving valid reasons why people need to follow their boards, they’re just not getting real traction. Pinterest needs to make it easier to localize. That may be what’s already starting to take place with their addition of recommended pins.

The other thing that has to happen is that they need to get advocates and ambassadors, particular male ones. If, for example (and this is a bad example but you’ll get the point), the Old Spice guy promoted the heck out of his board, it would encourage others to see what’s happening over at Pinterest.

The marketing potential is too strong to keep it one-sided. More men will see the value and start participating soon. Many already are. Pinterest already has the attention of the female consumers which is where the bulk of the money lies. Once they get the attention of the other side of the coin, they’ll be primed and ready to be one of the biggest money-making social networks in existence.

Avatar of JD Rucker
JD Rucker JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

Smaller brands may as well say goodbye to Instagram

Instagram announced on Tuesday that it wants to start using algorithms to determine which posts are most interesting and relevant to users, which it...
Avatar of Carl Durrek Carl Durrek
1 min read

Instagram is planning to stop showing posts chronologically

It’s only natural for social networks to display posts in chronological order, which is what Instagram has always done, but this often results in posts that are...
Avatar of Brian Molidor Brian Molidor
57 sec read

Samsung’s attempt at a social media app is destined…

From time to time, Samsung will release a new product in an area that it’s not familiar with which will inevitably fail, and the...
Avatar of Jesseb Shiloh Jesseb Shiloh
1 min read

Leave a Reply

Your email address will not be published. Required fields are marked *