When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot's social media ...
online communities
The wrong ways (and right way) to do contests or giveaways on Facebook
There's a trend on Facebook that simply won't die. Many business pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to ...
The art of getting retweets (with addendums)
There really is more art than science when it comes to getting retweeted on Twitter. For individual influencers and organizations with a lot of clout, it's ...
Reach versus inaccuracy: should social media be at the forefront during a crisis?
The use of social media to report events has become a normal occurrence. Any time anything happens that is newsworthy, many turn first to social media, plugging ...
App.net: Facebook without the baggage
More and more people are deleting their Facebook and Twitter accounts because of all the advertisements that flood the page. What if I told you there was ...
One small step for Twitter, one pretty decent sized leap for spam haters
If there's one thing that could bring down the whole Twitter empire outside of a catastrophic meltdown of all of their servers, it's spam. Hackers and malware ...
People care about Facebook privacy, just not enough to do anything about it
"Damn you, Facebook. I don't like you but everyone I know is on it. If I want to see pictures of little Timmy sliding into third base or hear what's happening ...
On Twitter, we like to spew vitriol
The opinions that we express in the real world are often not congruent with what we post on Twitter according to a report from Pew Research. Just because ...
Don’t upload photos to Pinterest
They say you learn something new every day. I learned something about Pinterest the other day that blew my mind a little. Users like links. This might seem like ...
3 things businesses need to know about their Twitter strategy
Twitter is still the most used social network by businesses. This surprises some, but the latest statistics showed that 77% of businesses were on Twitter versus ...
The biggest reason parents join Facebook: yep, monitoring their kids
There's a strange change that has been happening since the dawn of social media and that continues to accelerate every day. Teens are talking less to their ...
If you want to learn how to use Vine, Adam Goldberg is the master
If it's possible to be a true filmmaker using only the 6-seconds allowed on Twitter's Vine app, actor Adam Goldberg would be the director, star, producer, ...
It was the best hacking Facebook could have hoped for
No harm, no foul, lesson learned, you're data is safe. That's the message that Facebook gave its users with a recent blog post titled "Protecting People On ...
Posting only links on Twitter means posting nothing at all
Anyone who has been on Twitter as long as I have (6 years I believe) knows that the site has gone through major transformations in the past. Lately, Vine might ...
Five fast and furious years of Facebook
It's hard to believe that Facebook is nearly a decade old. I can remember when it was just a social media toddler spreading across colleges. Oh, how it has ...