Connor Livingston Connor Livingston is a tech blogger who will be launching his own site soon, Lythyum. He lives in Oceanside, California, and has never surfed in his life. Find him on Twitter, Facebook, and Pinterest.

Trending on Twitter now costs $200k a day in the US

33 sec read

Trending on Twitter

Trending on Twitter

In 2008, Twitter introduced the ability for advertisers to buy promoted trends, a way of taking over a portion of the homepage to drive traffic to a topic. At launch, it was a “mere” $80,000, a number that many experts thought was too high. In 2013, the number is officially $200,000. So much for the experts.

According to AllThingsD:

The promoted trend lets an advertiser insert its own message atop the “trends” list on Twitter.com home pages and on Twitter apps; Twitter sells a single message a day, per territory. Except when it doesn’t: Today, for instance, there’s no promoted trend on the site.

That’s not something to worry about as there is normally something promoted that is trending. Being up 33% from last year means that if they’re able to get half of the days filled, they’ll still make over $36 million this year. Not bad for typing out a few letters and posting it on your website.

Avatar of Connor Livingston
Connor Livingston Connor Livingston is a tech blogger who will be launching his own site soon, Lythyum. He lives in Oceanside, California, and has never surfed in his life. Find him on Twitter, Facebook, and Pinterest.

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