Apple's $20 Billion Tariff Problem: How Trade Wars Are Reshaping the iPhone Empire
Trade wars are costing Apple $20 billion in tariff exposure. How Trump tariffs reshape the iPhone supply chain and AAPL stock outlook.
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16 articles
TECHi reporting and analysis covering tim cook. 16 articles, newest first.
iPhone Prices & The Chip Crisis: Will Apple Hike iPhone 18 Costs?
The global DRAM shortage is driving 12GB LPDDR5X chip prices up by 230%. Discover how Apple plans to navigate the memory crisis, its impact on iPhone 18 pricing, and why Tim Cook is facing a "two-sided sword" with Wall Street.
Bold Nike Bet Sparks Rally
Tim Cook, the Chief Executive Officer of Apple, had a nominal spending of some $3 million on acquiring Nike shares and the market trading that commenced
The Big Race Apple Is In: Why Tim Cook Insists They Must Win AI
Tim Cook urges Apple to lead the AI revolution, emphasizing urgency and investment as Apple races to catch up with rivals and redefine artificial intelligence.
Goodbye iOS 19, Hello iOS 26: Apple’s New Year-Based Naming
Apple is rumored to be preparing a major change to how users perceive its operating systems. Bloomberg's report from 28 May 2025 suggests that instead of
Apple's Prospects of Growth and Increased Global Tariff Struggles
The recent earnings report of Apple highlights an increase in iPhone sales, but the surge comes at a time when their expectations are dampened due to
Tim Cook’s DeepSeek Remark Sparks Speculation, a Strategic Courtesy or Genuine Interest?
Words indeed matter in the corporate diplomacy world, but often silence speaks louder than words. When Apple CEO Tim Cook praised DeepSeek's AI technology...
Tim Cook praises China's DeepSeek AI Strategy
As the AI rivalries are heating up and Tim Cook is praising DeepSeek, calling it a ‘good thing’ is making me wonder about the actual hidden meaning...
iPhone, iOS launches are a reminder of the Steve Jobs void
The lines were long at the Apple Stores. The servers were taxed as people updated their iOS. This seemed to be another successful launch for Apple, but it...
Good guy Tim Cook has compensation adjusted to reflect performance
It isn't often that CEOs negotiate a worse deal than the one they're offered. Apple's CEO Tim Cook isn't your average negotiator. At his request, his...
Highlights from the Apple WWDC Keynote 2013
The tech world has been buzzing for the past 24 hours with news from Apple’s WWDC 2013 Keynote. Apple hosted its first Apple Event, where they...
Google gets patriotic, will have Glass built in the US
With all the attention Google Glass is getting before it's even launched, one would think it was an Apple product. It's not, but it has the buzz level of...
Is the end of the Apple era starting?
It's easy to point fingers. It doesn't take a genius to look at trends and start spouting doom and gloom. When Apple is concerned, it's even easier,...
Apple rumored to be hitting the wearable computers arena with the iWatch
The first "computer" watches were pretty basic by today's standards, but they launched a concept that has never been fulfilled. The idea of wearing your...
Tim Cook is the Michael Corleone of Apple
It has been just over 4 months since Steve Jobs died. Since then, Apple continues to head in the right direction financially and has seen very little in...
The toughest tech shoes to ever be filled
Never has a single man had a greater impact on a tech company than Steve Jobs. Many would say that his influence stretches well beyond Apple, Disney, and...