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ppc-dying-1-1

Is PPC dying?

Sal McCloskey November 15, 2013

In the world of marketing, pay-per-click advertising has been strong for a decade. Those who advertise on the search engines have found tremendous success. ...

Quality Level

The continued rise of bad search marketing practices

JD Rucker October 27, 2013

If there's one thing that bugs me more than anything professionally, it's when bad marketing people give good marketing people a bad name by continuing to use ...

Social Signals Significance in Search

Search and social will not be separate marketing endeavors in 2014

JD Rucker October 16, 2013

If you do a search on Google for "search marketing" and compare it to a search for "social marketing", you'll see that there are pretty much no similarities. ...

Animal Tech

Best tech April Fool’s Day jokes of 2013

Connor Livingston April 1, 2013

April Fool's Day is pretty annoying for the unprepared. The flood gates of false announcements, buyouts, and new products fill the feeds and often get people ...

big-data-5

Big data is bigger than most realize

Connor Livingston January 28, 2013

On the tail of the release of a report that showed how synthetic DNA could be used to store zettabytes of data in the palm of our hand, it's important to ...

Mobile search and advertising are on the rise

Brian Wallace January 5, 2013

These days, smartphones are like an extra appendage to most people. We use them for everything, especially searching the internet. Think about how much more ...

133827511_80_80-1-1

Does Google Now know too much about you for your own good?

Sal McCloskey December 31, 2012

There's something particularly creepy about Google Now that not only makes it superior to Siri and other voice- and location-based digital personal assistants, ...

Facebook Yahoo

The first truly scary rumor for Google about search: Facebook and Yahoo working together

JD Rucker November 18, 2012

Imagine a search engine that truly knew you. No, not in the way that Google or Bing personalize their search results based upon your history and preferences - ...

Links

How to get links without breaking the rules

JD Rucker November 12, 2012

Despite the rise of social signals and the continued prominence of content as primary search engine optimization tools, high-quality inbound links remain one of ...

Bing JD Rucker

Just Bing search JD Rucker

JD Rucker October 14, 2012

Dear Microsoft: You've lost the search war so far in dramatic fashion. Not only were you not able to make a dent in Google's domination of search, you did so ...

Google

Exploring Google’s enhanced search features

Sohail Qaisar October 1, 2012

Technology is moving quite rapidly in the upward direction, even in the field of search engines. Google search engine is the company's most used product. It is ...

Mobile Campaign

Steps to running a successful mobile PPC search campaign

Zach Thompson August 16, 2012

When you take a look at all of the devices that people use to browse the Internet these days, there is no device that has seen the growth that the mobile phone ...

20at6-1

The complex process of the Google search, simplified

JD Rucker August 15, 2012

It's something that we totally take for granted thanks to the continuously-advancing wonders of the internet. We don't go to libraries. We open phone books. We ...

Bacon

The single most important thing businesses can do to improve their search rankings

Connor Livingston April 18, 2012

No, it's not spam, but it is associated with a pork product. Search engine optimization has a bad name in many circles. It is synonymous with spamming much ...

Facebing

Should Facebook buy Bing?

JD Rucker March 31, 2012

It's all about timing. Bing's inability to take market share from Google in the search industry and Facebook's focus on improving their internal and external ...

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