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In the world of marketing, pay-per-click advertising has been strong for a decade. Those who advertise on the search engines have found tremendous success. Google itself was built around PPC and still relies on it today as their primary source of revenue. Is it dying? Are the days of PPC domination going away thanks to […]
If there’s one thing that bugs me more than anything professionally, it’s when bad marketing people give good marketing people a bad name by continuing to use spam and automated techniques when they simply do not work anymore. It’s a plague in many industries, but seems to find its happiest home in the realm of […]
If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little […]
April Fool’s Day is pretty annoying for the unprepared. The flood gates of false announcements, buyouts, and new products fill the feeds and often get people excited or discouraged until they remember the date. It gets bigger every year. Some companies such as Google play multiple tricks on people. Others do even worse – making […]
On the tail of the release of a report that showed how synthetic DNA could be used to store zettabytes of data in the palm of our hand, it’s important to understand just how much information that really is. The term “big data” is already appearing to be the most overused word of the year […]
These days, smartphones are like an extra appendage to most people. We use them for everything, especially searching the internet. Think about how much more convenient things have gotten since the rise of the smartphone. Today, if you need to find the nearest restaurant, you can with the swipe of a screen and a tap […]
There’s something particularly creepy about Google Now that not only makes it superior to Siri and other voice- and location-based digital personal assistants, it makes it worrisome to those who take their privacy seriously. For the first time, we get to see the full breadth of how much Google really knows about us as individuals. […]
Imagine a search engine that truly knew you. No, not in the way that Google or Bing personalize their search results based upon your history and preferences – what if a search engine could take the information that you give about yourself as well as the information that your friends and family put in and […]
Despite the rise of social signals and the continued prominence of content as primary search engine optimization tools, high-quality inbound links remain one of the three big components in improving rankings. The automated processes have been devalued; low-quality posts, footer links, and sidebar links are a thing of the past and in excess can actually […]
