In the world of marketing, pay-per-click advertising has been strong for a decade. Those who advertise on the search engines have found tremendous success. ...
search
The continued rise of bad search marketing practices
If there's one thing that bugs me more than anything professionally, it's when bad marketing people give good marketing people a bad name by continuing to use ...
Search and social will not be separate marketing endeavors in 2014
If you do a search on Google for "search marketing" and compare it to a search for "social marketing", you'll see that there are pretty much no similarities. ...
Best tech April Fool’s Day jokes of 2013
April Fool's Day is pretty annoying for the unprepared. The flood gates of false announcements, buyouts, and new products fill the feeds and often get people ...
Big data is bigger than most realize
On the tail of the release of a report that showed how synthetic DNA could be used to store zettabytes of data in the palm of our hand, it's important to ...
Mobile search and advertising are on the rise
These days, smartphones are like an extra appendage to most people. We use them for everything, especially searching the internet. Think about how much more ...
Does Google Now know too much about you for your own good?
There's something particularly creepy about Google Now that not only makes it superior to Siri and other voice- and location-based digital personal assistants, ...
The first truly scary rumor for Google about search: Facebook and Yahoo working together
Imagine a search engine that truly knew you. No, not in the way that Google or Bing personalize their search results based upon your history and preferences - ...
How to get links without breaking the rules
Despite the rise of social signals and the continued prominence of content as primary search engine optimization tools, high-quality inbound links remain one of ...
Just Bing search JD Rucker
Dear Microsoft: You've lost the search war so far in dramatic fashion. Not only were you not able to make a dent in Google's domination of search, you did so ...
Exploring Google’s enhanced search features
Technology is moving quite rapidly in the upward direction, even in the field of search engines. Google search engine is the company's most used product. It is ...
Steps to running a successful mobile PPC search campaign
When you take a look at all of the devices that people use to browse the Internet these days, there is no device that has seen the growth that the mobile phone ...
The complex process of the Google search, simplified
It's something that we totally take for granted thanks to the continuously-advancing wonders of the internet. We don't go to libraries. We open phone books. We ...
The single most important thing businesses can do to improve their search rankings
No, it's not spam, but it is associated with a pork product. Search engine optimization has a bad name in many circles. It is synonymous with spamming much ...
Should Facebook buy Bing?
It's all about timing. Bing's inability to take market share from Google in the search industry and Facebook's focus on improving their internal and external ...