#Infographic: The History of the Hashtag
The hashtag symbol was rarely used in any application other than on a touch tone phone up until it was popularized through social media in the last five...
Tag
#Marketing and Advertising
18 articles
TECHi reporting and analysis covering Marketing and Advertising. 18 articles, newest first.
Be thankful about real life on social media
Businesses are starting to get it. They once saw social media as a channel like many others through which they could broadcast their message. When that...
How branding posts set up power posts on Facebook
There are several different ways that businesses go about using Facebook for marketing. Some use it for branding only. Others use it for business...
An extremely long but exceptionally useful social media dimensions infographic
Some infographics are long for the sake of being long. They take up way too much space to make very few points or to present data in ways that simply...
Reach versus inaccuracy: should social media be at the forefront during a crisis?
The use of social media to report events has become a normal occurrence. Any time anything happens that is newsworthy, many turn first to social media,...
5 ways companies can use social media to manage customer relations
The internet gives everyone a voice, and that's a beautiful thing. However, the things people say online can actually have a bigger impact than they...
Facebook joins the flat, simple logo trend
The ebb and flow of design trends always seems to navigate towards and away from simplicity. Today, simple is hot. Flat is hot. Depth, texture, and...
How businesses can post successfully on Facebook
This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that...
For businesses, Facebook should be about what's happening in the real world
One of the most important lessons you can learn in Facebook marketing for your business is that you can have a much greater impact on your performance...
5 Reasons That Social Media May Never Die
Discover 5 compelling reasons social media may never fade away from daily habits and global influence to AI-driven trends shaping life and business in 2025.
The rise of the mini media moguls
Social media is allowing a whole new generation to emerge. With young adults and children taking over social networking sites, it shows just how advanced...
Businesses can't hide from social media wrath
There was a time when an unhappy customer was an unhappy customer. Best practices said to deal with their concerns, empathize, try to fix it, and if you...
Social media's growing influence on sports
It seems to have crept into every nook and cranny in our daily lives. It makes sense that social media would start to have a dramatic influence on sports,...
Yelp reviews are the most valuable "social currency" out there: study
With so much money going into social media as a marketing and branding tool, it's hard for businesses to discern the true value that their social media...
The invaluable social media custom graphics cheat sheet
One of the hardest parts about personalizing social media profiles and pages is getting the artwork and branding just right. Every site has different...