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Internet Marketing
Use social media to educate consumers… and possibly blow their minds
The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should...
5 ways companies can use social media to manage customer relations
The internet gives everyone a voice, and that’s a beautiful thing. However, the things people say online can actually have a...
Why content is the pinnacle of online marketing
There’s a saying in online marketing that has been around for a while. “Content is king.” The truth is this –...
How businesses can post successfully on Facebook
This is a topic that has been covered so many times that one might wonder how it keeps popping up. The...
The most important Facebook page tip that nobody’s telling businesses
In one sentence, the advice that business owners and marketers need to hear is this: “Everything on your Facebook page should...
5 reasons that social media may never die
“Never” is a bold word. It is absolute and endless. To say that something can never happen is one of the...
Social trendsetters are the ones that brands are reaching through social media
Do you remember the person who consulted with you about social media and told you that brands are having tremendous success...
Stop making infographics that suck
In many ways, infographics help to fulfill one of the important promises of the internet in general and social media in...
Businesses should not follow everyone who follows them on Twitter
One of the biggest old-school truths that is obsolete today is the idea that you should follow everyone on Twitter that...
Content isn’t king. It’s more like a president.
The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search...
Has social media gone beyond recording life to influencing life?
One of the initial promises of the internet was realized when social media started taking hold a few years ago. Constant...
Always keep your eyes open for social media opportunities
“I sit down at the computer and think of things to post on social media.” This is the problem. It’s the...
Businesses on social media should never ask for anything without a reason
I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who...
Social media’s growing influence on sports
It seems to have crept into every nook and cranny in our daily lives. It makes sense that social media would...
The invaluable social media custom graphics cheat sheet
One of the hardest parts about personalizing social media profiles and pages is getting the artwork and branding just right. Every...