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Some have attributed the success of President Barack Obama’s rise to prominence over early favorite Hillary Clinton in 2008 to the adept way his campaign handled social media. He generated the early buzz through social before the mainstream media and television started realizing he would be able to sneak right past his opponents into prominence. […]
The world of automobiles has always been associated with big advertising. From car dealers buying huge billboards in prime locations on the highway to the dominance of automakers grabbing up a quarter of the Super Bowl commercials, there has never been a shortage of paid exposure put in front of us wherever we go and […]
From Android to Firefox to Twitter and everything in between, open source is all the rage in the tech world. Now, thanks to the world’s largest social media network, open source might begin to revolutionize a more focused sector of that world: the data center. Facebook’s Open Compute Project started a few years ago when […]
To paraphrase the immortal movie icon, Ferris Bueller, “The Internet moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn’t too long ago that […]
There are terrible words about to be posted on this page, but don’t turn away yet. There’s a reason that some radical ideas need to be said even if they’re never going to happen. Facebook should offer a premium service. The free social network is the king of the sharing world, holding the attention of […]
The first day went very differently when the two social networks went public. Facebook stayed steady, bolstered by some strategic investing. It eventually fell dramatically before finding its groove. Today, it is healthy. Twitter got off to a much better start but is already showing signs of weakening. Both may end up in the same […]
It’s often easy to lump in Apple, Google, Microsoft, Facebook, and Amazon into the same pot. After all, they’re all big tech companies that focus on innovation, bring addictive gadgets, services, or both to consumers, and make tons of money off of our desires for the latest and greatest. They’re all evil to some extent, […]
One of the most annoying parts of the Edward Snowden revelations isn’t what everyone is focused on. It isn’t that the NSA has been snooping on anyone and everyone they can. It isn’t that they seem to have their fingers in places that were once considered virtually impossible to hack. It isn’t even the poor […]
A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and undisputed fact: marketers and businesses are not getting the value they had hoped from Facebook advertising. That much is perfectly clear from the graphic. The reality, however, is that Facebook’s only problem is that many […]
