For most companies, sales lead the way. Unfortunately, most people forget that the money actually comes from the billing department, and the longer it takes to ...
Business
Using digital signs to improve business
Eighty percent of adults saw digital signs last month, and of those seventy percent made an unplanned purchase because of it. This may be surprising, but ...
Your business social interactions DO mean an endorsement
I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had statements on ...
Online B2B companies start taking cues From B2Cs
When it comes to online marketing, B2C companies are often one step (or a few) ahead of their B2B counterparts. That makes sense. B2Bs and B2Cs are two entirely ...
#Infographic: Facebook vs Twitter – the IPO battle
The first day went very differently when the two social networks went public. Facebook stayed steady, bolstered by some strategic investing. It eventually fell ...
#Video: Networking society can bring prosperity (in theory)
Money can't buy you happiness. On the other hand, not having money can make it hard to find the prosperity that often does bring happiness. In this video ...
#Infographic: Microsoft’s history
They have a new CEO being chosen right now. This is an extremely important time for Microsoft because they're huge, they have a ton of revenue, and they have ...
#Infographic: The History of the Hashtag
The hashtag symbol was rarely used in any application other than on a touch tone phone up until it was popularized through social media in the last five years. ...
Facebook marketing without ads is like racecar driving without wheels
There was a time not too long ago when Facebook was a viable marketing tool for businesses who did not invest into Facebook ads. Over the last year, this has ...
The wrong ways (and right way) to do contests or giveaways on Facebook
There's a trend on Facebook that simply won't die. Many business pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to ...
Why brands are getting it wrong on social media
You’ve created a Facebook page, but have you created a brand? So you’ve created a Facebook page and opened up a Twitter account. You’re posting there daily ...
Honda Type E concept would make parking a breeze
Anyone who lives in a large metro area has experienced the trouble of finding a parking spot close to your destination. If you drive a large truck or SUV, the ...
An exploration of eCommerce
Most people who are interested in starting their own companies are focused on building a successful track record that will allow them to stay in business long ...
Be thankful about real life on social media
Businesses are starting to get it. They once saw social media as a channel like many others through which they could broadcast their message. When that didn't ...
How branding posts set up power posts on Facebook
There are several different ways that businesses go about using Facebook for marketing. Some use it for branding only. Others use it for business communications ...