Yahoo has reportedly reached a deal to integrate Yelp reviews into its search engine results. The move is intended to help Yahoo increase usage of its search tools by improving local results with Yelp reviews of restaurants, mechanics, bars, and more. It also comes after its second consecutive quarter where the company reported a decline in revenue despite Yahoo boss Marissa Mayer’s efforts to revamp and grow the business.
Internet portal Yahoo is partnering with consumer reviews website Yelp to beef up local results in its search engine, the Wall Street Journal reported on Saturday. Yahoo Chief Executive Marissa Mayer unveiled the news at an employee meeting on Friday, the newspaper said, citing a person present at the meeting. Yahoo’s search engine will incorporate Yelp’s listings and reviews and the feature will be launched in the coming weeks, the newspaper said. The terms of the deal, which could help Yahoo compete with market leader Google, were not revealed.