Windows Phone is getting more popular… in Europe

It’s a bigger win than most realize. The Nokia deal seems to already be paying off.

As you might expect, new research out today shows that Android is Europe’s favourite smartphone OS by a country mile. But, further down the table, Windows Phone is turning into a serious contender.

According to figures out today from researchers Kantar WorldPanel ComTech, Android featured on just over 70 percent of smartphones sold in the three months to August across Europe’s five biggest markets: Great Britain, France, Germany, Spain and Italy. Equally unsurprisingly, iOS is in second position with 16 percent of the smartphone market in Europe – a year on year rise of around two percentage points for both OSes.