If the recent purchase of Lucasfilm by Disney changed the harsh way that the Star Wars company has always treated their intellectual property, then Best Buy may be in good shape. Otherwise, as this image continues to go viral, there’s a good chance that they may be hearing from lawyers some time soon. That’s not to say that they didn’t pay for the rights to pull this stunt, but it appears to be a localized advertising attempt and was likely done without permission. Either way, it’s a good showing.
Well played, Best Buy. Well played, indeed.
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