Michio Hasai Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

Taco Bell Disrupt ensures maximum calorie intake per dollar at Taco Bell

52 sec read

It’s late at night, you’ve got a pocketful of crumpled bills and coins, and your hunger exceeds your self-esteem. Thanks to a clever hack, now all you have to do is send your budget to a special email address to generate a maximum calorie Taco Bell menu. The Taco Bell Disrupt, created during the hackathon held prior to TechCrunch’s Disrupt NY 2014 this weekend, was crafted by developer Kunal Batra of Sendgrid, who came up with the idea during a late night Taco Bell run on the way to the event. 

It’s 1 am, you’re hungry and you’ve only got $5. How do you figure out what the maximum amount of grub you can snag inside that budget is? You could try to do some drunk math but that’s never going to work out. Or you could try the time-honored method of rolling up to the drive through and scrounging for coins in the ash-tray because you’ve over-estimated your wallet size. That’s what the TechCrunch hackathon Taco Bell Disrupt is all about. You shoot an email off to a special address with a dollar amount in the subject and it rips you off a menu of the maximum amount of food you can get under that limit. The list comes back with a list of items and the cost to you, as well as calorie counts to help you see exactly how much coal you’re giving your internal furnace.

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Michio Hasai Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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