Square tries to woo merchants with App Marketplace

Following in the footsteps of tech giants large and small, consumer and enterprise, Square is throwing open the digital doors its own App Marketplace. The payments platform provider is touting the one-stop shop to merchants as a hub for finding relevant apps not only from Square itself but also other business applications tailored to work with Square.

Payment processor Square has launched the Square App Marketplace today in a bid to make it easier for sellers to find business apps that help them keep operations ticking over smoothly. Since first launching its software platform, Square has integrated apps like IFTTT, TaxJar, SumAll and a whole load more, now, they’re just a whole lot more convenient to find and use. Third-party developers are also free to create their own tools for managing certain aspects of a business. While it might seem a bit tangential for what started life as a simple payment processor, Square offers an all-encompassing Register service for a range of different industries, so making it easier for its own users by offering useful big name integrations helps keep it a simple experience. And who doesn’t like simple?