Michio Hasai Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

Sony wants an operating profit of $4.2 billion by 2018

42 sec read

Sony may bring in a ton of revenue but it still hasn’t been able to bring in much profit which, in the end, is all that really matters. The company’s solution to this comes in the form of a three-year turnaround plan that it believes will enable it to achieve an operating profit of $4.2 billion by the year 2018. Only time will tell if this works, obviously, but its good to see the company doing something at least. 

Money-losing Sony will spin off its video-and-sound business into a separate company and shrink its headquarters as part of a three-year turnaround plan to speed up decision-making and become profitable again. The company is targeting an operating profit of 500 billion yen ($4.2 billion) and a 10 percent return on equity for the fiscal year through March 2018, but it won’t target sales, highlighting its new approach of valuing profitability and not going after size. “The Sony spirit is about doing what others didn’t dare to do” Chief Executive Kazuo Hirai said Wednesday in outlining the company’s strategy. Sony must not be afraid to change if it hoped “to grow in a Sony-like way,” Hirai told reporters at the Japanese electronics and entertainment company’s Tokyo head office.

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Michio Hasai Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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