Online shopping this holiday season failed to meet expectations

by Scarlett Madison December 27, 2013, 1:20 AM 2k Views

Consumers in the U.S. spent over $40 billion online during the holiday season. While this shows about a 10% growth from last year it still failed to meet expectations. comScore blamed the shortened holiday calendar as the reason for the small increase. This is the latest unfortunate event for the e-commerce space, especially in the face of embarrassing mishaps on the part of UPS and FedEx when packages couldn’t be delivered by Christmas Day.

The holiday shopping season is winding down, but how did retailers do this year? Market research firm comScore analyzed the performance of online shopping in the US and found that it failed to meet expectations. It revealed today that in the 2013 holiday season, customers spent $42.75 billion from Black Friday through December 22, a 10 percent increase from the $38.91 billion spent in 2012.

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Written by Scarlett Madison

Scarlett Madison is a mom and a friend. She blogs for a living at Social News Watch but really prefers to read more than write. Find her on Twitter, Facebook, and Pinterest.