Connor Livingston Connor Livingston is a tech blogger who will be launching his own site soon, Lythyum. He lives in Oceanside, California, and has never surfed in his life. Find him on Twitter, Facebook, and Pinterest.

Luxury watchmakers are going after imitation smartwatch faces

55 sec read

Big name brands are trying to cull the Internet’s crop of imitation luxury watchfaces for wearables like the Moto 360. According to TorrentFreak, companies like Armani, Michael Kors, Tissot, and Omega have been disseminating cease-and-desist notices to websites and individuals hosting digital likenesses of their work, and providing as little as 24 hours to comply. TorrentFreak writes that Cartier’s owner Richemont filed takedown requests to watch face sites, citing trademark infringement. 

While digital watches have been becoming more complex in recent years, the advent of a new generation of smartwatches is changing the market significantly. Manufacturers such as Samsung, Sony, Pebble, Motorola and LG all have an interest in the game, with Apple set to show its hand in the early part of 2015. Currently Android Wear compatible devices such as Motorola’s Moto360 are proving popular, not least due to their ability to display custom watch faces. Fancy Tag Heuer’s latest offering on your wrist? No problem. Rolex? Omega? Cartier? Patek Philippe? All just a click or two away. Of course, having a digital copy of a watch on one’s wrist is a much cheaper option than the real deal. See that Devon watch fourth from left in the image below? A real-world version will set you back a cool $17,500. The copy? Absolutely free. While it’s been fun and games for a while, makers of some of the world’s most expensive and well known watches are now targeting sites offering ‘pirate’ smartwatch faces in order to have digital likenesses of their products removed from the market.

Source
Avatar of Connor Livingston
Connor Livingston Connor Livingston is a tech blogger who will be launching his own site soon, Lythyum. He lives in Oceanside, California, and has never surfed in his life. Find him on Twitter, Facebook, and Pinterest.

Google and Huawei might be working on a new…

Google and Huawei might be joining forces once again. According to a tweet from Evan Blass, once of the most respected leakers in the...
Avatar of Brian Molidor Brian Molidor
1 min read

Xiaomi might unveil its first smartwatch later this week

If Apple did it, you can bet your ass that Xiaomi is going to do it too. In all fairness, the majority of Apple’s...
Avatar of Rocco Penn Rocco Penn
1 min read

Check out the OnePlus smartwatch that will never exist

In the two years since OnePlus exploded onto the smartphone scene with the OnePlus One, rumors that the company is working on everything from a...
Avatar of Rocco Penn Rocco Penn
45 sec read

Leave a Reply

Your email address will not be published. Required fields are marked *