Is Twitter Worth $15 Billion?

Twitter is preparing itself for an initial public offering (IPO) that could value the company as highly as $15 billion, reports the Sunday Times, citing anonymous (but nonetheless compelling) senior banking sources.

Twitter’s CEO, Dick Costolo, has already met with potential advisers from Morgan Stanley, Goldman Sachs and JP Morgan, adds the paper, and is expected to select several investment banks in the weeks ahead in preparation for the stock market offering, which is anticipated to take place as early as the first quarter of 2014.