Earlier this week, Kurt Eichenwald of Vanity Fair published an incredibly in-depth article highlighting many of the hurdles Apple has had to deal with in taking Samsung to court. Suffice it to say, Samsung is not your run-of-the-mill litigant. It doesn’t shy away from court room battles, and indeed, it isn’t afraid to use the drawn out process of litigation as a business strategy, and an effective one at that
For three years, Apple and Samsung have clashed on a scale almost unprecedented in business history, their legal war costing more than a billion dollars and spanning four continents. Beginning with the super-secret project that created the iPhone and the late Steve Jobs’s fury when Samsung—an Apple supplier!—brought out a shockingly similar device, Kurt Eichenwald explores the Korean company’s record of patent infringement, among other ruthless business tactics, and explains why Apple might win the battles but still lose the war.