The first time Facebook took a shot at mobile advertising a year ago, it lasted three months. Now, they’re taking another shot at the lucrative market but they’re not saying much about it.
After a nine-month pause, Facebook is taking its mobile ad network out for another spin. “We’re running a second test to show Facebook ads off Facebook in mobile ads and on mobile sites. Our goal is to improve the relevancy of the ads people see. Since this is a test, we don’t have additional details to share,” a Facebook representative told TechCrunch.
Facebook first launched its mobile ad network in September 2012, but stopped three months later. The company told us at the time that the initial run was a test to see how the network would perform and whether or not people would find the ads relevant.