More and more television networks are making it easier for their viewers to cut the cord by releasing standalone streaming options for their content that don’t require a cable subscription. The latest such company to do this is Nickelodeon which, according to parent company Viacom, will be offering a mobile-centric streaming option sometime in February or March.
Children’s entertainment giant Nickelodeon intends to follow the example of HBO and unveil a direct-to-consumer subscription service in February, the chief executive of Nickelodeon’s parent, Viacom, said during a call with investors Thursday morning. More details about the service will be revealed when Nickelodeon hosts its upfront meeting with advertisers next month. U.S. TV networks try to sell the bulk of their ad inventory in the upfront market, and TV networks that cater to children typically lead the salvo. The new Nickelodeon service will be aimed specifically at consumers who use mobile devices, Viacom chief executive Philippe Dauman said during a call held to discuss Viacom’s financial performance. He suggested the service would have a different name or brand, and said it “will be very attractive to parents and children.”