Apple TV gets live news programming with Bloomberg TV

Bloomberg TV launched an app on Apple TV devices Wednesday morning that includes a live feed of the cable networks financial news programming as well as access to on-demand videos. The live feed is available without authentication, something that Bloomberg TV Head of Mobile Oke Okaro attributed to the channel’s agreements with pay TV operators during a recent interview, which differ from those in place for many other news networks.

Apple continues adding new channel partners to its Apple TV hardware, and now it’s rolling out four new ones today (via 9to5Mac), including Watch ABC for streaming local ABC affiliate content, Crackle for movies and TV, and KOR TV, a Korean language channel. There’s also Bloomberg, which is going to be streaming a live 24-hour news channel that provides content seven days a week.