Chastity Mansfield I'm a writer, an amateur designer, and a collector of trinkets that nobody else wants. You can find me on Noozeez, and Twitter.

Apple shows off the iPhone 5S in powerful new ad

50 sec read

Apple on Tuesday released a new commercial for its flagship iPhone 5s, showing off the handset’s digital media creation capabilities through a slew of music, movie making, translation and exploration apps. The minute-and-a-half spot, posted to Apple’s YouTube page, marks a return to ads in which the iPhone is front-and-center in almost every scene. Set to the song “Gigantic” by the Pixies, the spot begins with a musician plugging his electric guitar into an iPhone 5s through what looks to be an iRig setup running the AmpliTube app. 

Apple has begun airing a new iPhone 5s ad this evening, first premiering on ABC during Agents Of SHIELD. This ad, featuring the interesting song ‘Gigantic‘ by the Pixies, takes a very different tone than the “Metal Mastered” ad released in October, which showed that gold really is best. The ad shows common and uncommon tasks people can accomplish with their iPhone, such as creating music, tracking their health, shooting videos and photos, and playing games. The ad ends with the tagline “You’re more powerful than you think”. A new page on Apple’s website shows off the ad along with the featured software. Advertising for the iPhone 5s has been sparse, especially in comparison to the campaigns for the iPhone 5c. Aside from just 3 commercials, the only other 5s advertising we’ve seen are some print ads that ran shortly after the phone’s introduction.

Source
Avatar of Chastity Mansfield
Chastity Mansfield I'm a writer, an amateur designer, and a collector of trinkets that nobody else wants. You can find me on Noozeez, and Twitter.

Apple is purging hundreds of thousands of apps from…

It may be the end of summer, but that isn’t stopping Apple from doing a bit of spring cleaning. Tomorrow, coinciding with the launch...
Avatar of Alfie Joshua Alfie Joshua
1 min read

Images of Apple’s first Lightning-based EarPods have been leaked

While we don’t have an official confirmation, numerous reports over the last few months have claimed that Apple will be ditching the 3.5mm audio...
Avatar of Alfie Joshua Alfie Joshua
1 min read

Apple responds to Spotify’s accusations of being anti-competitive

Owning the App Store means that Apple has the power to control the success of apps released on iOS, and owning Apple Music means the...
Avatar of Carl Durrek Carl Durrek
1 min read

Leave a Reply

Your email address will not be published. Required fields are marked *