When it comes to streaming movies and television shows, it’s not enough to have all the content your competitors have, you need to have more, and you need to have great content that they’ll never be able to get their hands on. That’s what Netflix was thinking when it really started pushing out its own original content, and the decision has paid off immensely. Considering this, and the fact that Apple is working on its own video streaming service, it’s easy to believe the recent rumors that the company wants to create its own original video content.
The rumor mill is in high gear this evening over a report in Variety that says Apple is exploring the creation of its own original programming to compete with the likes of Netflix, Amazon and Hulu. Unnamed sources told the Hollywood trade publication that Apple recently held preliminary talks with high-level executives to explore the possibility of producing such entertainment content. Variety says the person at the center of these negotiations appears to be Eddy Cue, who is in charge of Apple’s content and negotiations for Apple TV. Sources offered mixed interpretations of the alleged conversations. For example, one executive speaking off the record, said Apple could be involved in creating development and production divisions for long-form streaming content. This source went so far as to say that Apple is mobilizing the hiring process in the coming months for operation to start next year. However, other sources say the proceedings have not gone that far. Still others in the independent film industry also cite Apple’s interest in that realm.