Apple has doubled the size limit for apps on the App Store

The size of apps the that developers submit to the App Store was previously limited to 2GB but Apple has announced today that it will be doubling the limit to 4GB. This will enable developers to include more content in the initial installation and provide a much richer app experience for their users. 

Apple on Thursday announced that the size limit of application packages submitted through iTunes Connect can now be as large as 4 gigabytes, doubling the previous 2-gigabyte restriction. The update allows developers to use more media in their App Store submissions and provide a more complete and rich user experience upon installation. The change does not affect downloads over LTE or other cellular data networks, which remain restricted to 100 megabytes to conserve users’ mobile data plans. Also on Thursday, Apple announced TestFlight Groups, a new feature that allows developers to organize testers into groups. With this, groups of testers can be sent specific builds and separate instructions, while developers can also apply an action to several testers at once.