Apple Aptly Announces Apple Store App

In what is quickly becoming an extremely Apple-centric day, Apple has announced its own app to browse its online store.

With a new Mac Mini out today and the iPhone 4 now available for pre-order, Apple is having a big day, although perhaps too big, if the “now you see it, now you don’t” availability of the online Apple Store is anything to go by.

Apple’s Apple Store app will allow iPhone, iPod touch and iPad users to browse and make purchases from the Apple Store without negotiating the store online.

I’ve always wondered why Apple had never made their own site more accessible to iPhone and iPad users. Like most sites, Apple’s own site is easily viewable on mobile devices, but had never been optimized.

As well as making purchases online, users can read reviews, make appointments with a personal shopper or Apple Genius at an Apple Store.

Its now easier than ever to get swept up in Steve Jobs’ reality distortion field. Just tap the ‘buy now’ button and viola, your credit card won’t know what hit it.

Source: TUAW