An architectural machine controlled by athletes

I have seen my share of advertisements or marketing ploy’s as many of you have as well but Red Bull has really made me feel like I have wings after watching a recent YouTube video to promote their brand.

The video The Athlete Machine has already seen 714,525 views and it is no surprise after watching the video to the amount of effort and sportsmanship that was added to grab the attention of the Internet. The Red Bull brand is an already loved energy drink that many people use to stay alert or awake a little while longer, many people within the computer and technology fields are very familiar with this drink, so why would they need to go to the extreme as to hiring real athletes and create an obstacle course that makes every action have a reaction?

To be a perfect example of how to stay relevant and to keep the attraction to their brand by tapping into the interests of a majority of their demographic who drinks Red Bull. This video is ultra-cool and the tricks the athletes do are not simple, so just watching the video provides an ultimate adrenaline rush, perhaps the same rush Red Bull hopes you too will feel when drinking their Energy Drinks.