Social media goes for Gold at the 2012 London Olympic Games

With the 2012 London Olympic Games approaching, there is much excitement coming from sports enthusiasts. Much of this hype is coming from social media and there will be many statuses being updated throughout the games so you will never miss a highlight. Hence, this will be the first Social Media Olympics also known as ‘Socialympics’ which is a popular nickname going around.

More responsibilities are required of the athletes’ when using social media to be careful of what they decide to post. However, the United States Olympic Committee believes, “Social media is a fantastic opportunity for U.S. Olympic and Paralympic athletes to engage fans, expose new people to their sport and truly showcase the unique personalities that make up Team USA.” When a Team USA athlete breaks a record, everyone will know about it within seconds when they sign onto their Facebook profiles.

For the 2012 Olympic Games there is a website called sociagility.com that will track the social media exposure of the Olympics sponsors. Currently, Proctor & Gamble is in the lead on the social media scoreboard. This can be attributed to the company’s new social media initiative called “Thank You, Mom” which promotes the role that mothers play in the lives of Olympic athletes.

Now the Olympics can be promoted across the social media websites in higher volumes than the last Summer Games. This probably explains why there has been much anticipation leading up to the opening ceremonies later this month. I have much optimism for Team USA in the summer 2012 London Olympic Games. Go USA!