It’s interesting to see how different smartphone companies approach the problem of shrinking sales in different ways. For example, HTC tried to recreate the success of the One (M8) last year by mimicking the device, and when that failed to turn the company’s sales around, it resorted to blatantly copying the iPhone, which also failed. On the other hand, it looks LG will be taking the opposite approach by trying to create something new and innovative, rather than imitating previous smartphones. At least, that’s what we’ve gathered from a recent report out of South Korea, which claims that LG will be making some big changes with its next flagship, such as giving it a semi-modular design and unique button placements.