The enigmatic and oppressively difficult mobile game Flappy Bird has turned into quite the cash cow for Vietnamese developer Dong Nguyen. In an interview, Nguyen revealed that the game, which has been sitting atop the App Store and Google Play Store charts for nearly a month, is earning on average $50,000 a day from in-app ads.
Flappy Bird, the hit smartphone game that seemingly came out of nowhere to take the mobile world by storm, is bringing in $50,000 in ad revenue per day for its creator. That’s nothing compared to the $850,000 per day haul for Candy Crush Saga developer King but when you consider the game was uploaded close to a year ago and was last updated in September, it’s extremely impressive. If you aren’t in the know, Flappy Bird is an overly simple mobile game that somehow manages to be extremely difficult – part of its lure, no doubt. To play, gamers simply tap the screen to keep a pixilated bird in flight as it attempts to pass through a series of Mario-esque green warp pipes. Each pair of pipes you successfully navigate past earns you a point.