There’s one thing that’s keeping BlackBerry alive at this point, and that’s the fact that corporations and governments still trust the security of BlackBerry smartphones more than Android and iOS devices. It’s trust that BlackBerry has spent the last two decades building, and it’s definitely worked out quite nicely for the company, although it’s also the ONLY thing that’s worked out. The company is so confident in its security that it even took a jab at Apple regarding the company’s own privacy and security measures.
BlackBerry’s share value might be tumbling down in an endless spiral, but it still doesn’t change the fact that BlackBerry is the stalwart in mobile security and privacy. BlackBerry still has a lot of high-profile important clients, including U.S. President Barack Obama, and German Chancellor Angela Merkel, who still trust the Canadian mobile company to keep their data safe. And this confidence and an experience of over twenty years in this field is what keeps BlackBerry going, even when it is at the nadir of its trade. BlackBerry had once laughed off the prospects of the iPhone back in 2008. Even now, when Apple is the king of the mobile industry, developing itself in leaps and bounds, BlackBerry doesn’t seem to be backing down from picking a fight with the very best in the industry. BlackBerry recently announced the BlackBerry PRIV, also popularly known as Venice. PRIV stands for privacy, and BlackBerry is touting the device to be as secure as previous BlackBerry devices while retaining the flexibility and convenience of using an Android device.
