The people who made Candy Crush think they now own the word Candy, at least when it comes to games and a bunch of merchandise. How adorable. Seems that in February 2013, the game’s makers submitted a trademark application for the word. One that on January 15 2014 was approved for publication in the United States, meaning it’s only a few weeks away from becoming official.
Candy Crush Saga is the most pervasive casual game phenomena since Angry Birds and it seems intent on crushing any potential competitors—at least those that use the word “candy” in their titles. King.com Limited registered claim with the US trademark office almost a year ago, to the word ‘candy’ as it pertains to video games (and clothing!) Well, last Wednesday, January 15, King’s filing was approved and today there are reports that developers are receiving emails from Apple if their games contain the word “candy” in the title. There is no report yet if any clothing makers have been contacted, but a quick look at the Zaraterez website shows that they are no longer offering Candy Crush as one of their leggings offerings.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
Google’s new Android update means your text messages on work phones are no longer private. The update lets employers access…
The Google Drive outage underscores the vulnerability of cloud-based productivity tools that millions of businesses and individuals rely on daily.…
Oracle’s current position in the market reflects both the strength of its strategic pivot to cloud computing and the risks…
Adobe’s current valuation reset presents a notable moment in the broader narrative of software pricing power. Despite the recent 38…
