TheAsianparent is, as the name implies, a website that provides content specifically for parents and almost-parents in Asia. With around 6 million unique users and 40 million pageviews each month, Vertex Venture has taken an interest in the website and has made an investment that brings TheAsianparent’s total funding to $3.27 million.
TheAsianparent, an online publication targeting parents and soon-to-be-parents in Asia, announced it has raised a round of funding from Vertex Venture, the venture capital subsidiary of Singapore sovereign wealth fund Temasek. This brings its total funding to S$4.5 million (US$3.27 million). The website has about six million unique users a month hitting 40 million pageviews. Most of its readers come from Singapore, Malaysia, Philippines, Indonesia, Thailand, and India. Besides theAsianparent, Singapore-headquartered Tickled Media operates other properties like Pregnant.sg, a content site for pregnant mums-to-be, and Kidlander, an event listings site for expat parents. The funding will be used to expand regionally, but especially into India, which has a large English-language readership, growing internet penetration, and a high birth rate. It already has a localized site for India, called Indusparent, which will offer localized content.