Alphabet is a search, advertising, cloud, YouTube, Android, and AI company. The durable thesis balances a massive search cash machine against AI disruption, Google Cloud growth, regulatory pressure, and heavy infrastructure investment.

Alphabet Inc. (GOOGL) Stock Price & Market Analysis
GOOGL · NASDAQ · Internet Content & Information
Also listed: GOOG (Class C, non-voting)
$346.47
▲ +$2.97(+0.86%)4:00 PM ET - vs previous closeQuote as of Oct 5, 2026, 4:00 PM EDT
Regular-session close · Oct 5, 2026, 4:00 PM EDT.
Yahoo Finance · delayed, minutes not stated · as of Oct 5, 2026, 4:00 PM EDT · current source
Long-term rangesAvailable historyHide
Price history: 2004-08-19–2026-10-02. Earlier trading may not be included. Highs and lows use intraday prices when available, otherwise closing prices. The 52-week range is reported separately by Yahoo Finance.
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Data dates
PriceAt closeLast traded
FundamentalsLast checked
AnalystLast checked
What matters next
Next important events
- Oct 27, 2026Next earnings · After market closeFinnhub · After market close · Last verified 2026-10-06
Countdown
21 days out
Reported fundamentals
GOOGL financial overview
Annual revenue
USD 402.84B
Sales for the fiscal year ended Dec 31, 2025. This is not trailing twelve-month revenue.
Revenue change
+15.1%
Change versus the fiscal year ended Dec 31, 2024.
Net profit margin
32.8%
Net income divided by revenue for the fiscal year ended Dec 31, 2025. This is not the trailing margin.
These reported results describe the business’s recent scale and profitability. Compare cash generation and valuation before forming an investment view; historical growth is not a forecast.
Company · Profile
About Alphabet Inc. (GOOGL)
Sector, leadership, and how Alphabet Inc. earns its revenue.
Communication Services
Company · Profile
About Alphabet Inc. (GOOGL)
Sector, leadership, and how Alphabet Inc. earns its revenue.
Alphabet Inc.
NASDAQ · GOOGL · US
Company overview.
- Sector
- Communication Services
- Industry
- Internet Content & Information
- Headquarters
- Mountain View, California
- Country
- US
- Founded
- 1998
- Employees
- 198,933
- CEO
- Sundar Pichai
- Exchange
- NASDAQ
How Alphabet Inc. makes money
Search
The cash machine under AI pressure
Google Search remains Alphabet profit engine, but generative AI changes both user behavior and the cost structure of answering queries.
Cloud
A scale business with backlog leverage
Google Cloud gives Alphabet enterprise AI exposure and a second growth engine beyond ads, with margins improving as scale increases.
YouTube
Video advertising and subscriptions
YouTube combines brand advertising, creator distribution, connected TV, and subscriptions in a way few competitors can replicate.
Regulation
Antitrust is a standing valuation discount
Alphabet has the financial strength to absorb legal pressure, but remedies around search distribution, ad tech, or app stores could alter the moat.
Key takeaways for GOOGL
GOOGL is still anchored by search profits, but AI changes the terms of the debate.
Cloud and YouTube are the most important non-search drivers for re-rating.
The main risk is that regulation and AI cost inflation reduce the quality of the advertising moat.
Business model & operating evidenceExplore business exposure, reported operating measures and the evidence behind growth and profitability claims.
Leadership
Chief executive officerName unavailable
Source: TECHi curated profile
Ownership filings and insider activityCompetitors & comparisonsCompare industry peers, reporting periods and related funds. Business mix and valuation bases may differ.
Governance & sustainability
All data sources
Search the dated figures used for this view. Each entry identifies its units, reporting period and calculation status.
Market closed
Regular hours: 9:30 AM–4:00 PM America/New_York
Next open: 2026-10-06 · 9:30 AM America/New_York
Exchange calendar includes scheduled holidays and early closes. Extended-session prices appear separately only when supplied by the quote source.
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