Yahoo is reportedly looking to acquire video ad platform BrightRoll

Yahoo has been on a shopping spree as of late. The company has been busy buying up a bunch of different companies and if you a report from TechCrunch is any accurate, it seems that Yahoo might have a new acquisition in the works. According to their report, Yahoo is said to be in talks with video ad platform BrightRoll about a possible acquisition. The terms sheets have reportedly been signed and the deal is said to be worth anywhere between $500 million and $1 billion.

Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the cross-platform digital video advertising service. TechCrunch has heard that term sheets have been signed, and that the price, if the deal is completed, could be anywhere from $500 million to $1 billion, but looks likely to be in the region of $700 million – $725 million. Yahoo is currently under pressure from activist investor Starboard Value to consider a breakup and/or sale of the company. This could potentially have an impact on negotiations. Tim Armstrong, the CEO of AOL — Starboard’s target for a merger — earlier today said that a Yahoo sale does not figure as part of AOL’s future plans.