Rocco Penn A tech blogger, social media analyst, and general promoter of all things positive in the world. "Bring it. I'm ready." Find me on Media Caffeine, Twitter, and Facebook.

Xiaomi is investing $1 billion into online video content

48 sec read

Xiaomi just announced on its official Weibo account that it plans to invest $1 billion in online video content to support its smart television ecosystem. The investment will be overseen by two Xiaomi executives who have considerable experience building online content. They are Chen Tong, the former editor-in-chief of news portal Sina.com, who Xiaomi hired away last month, and Wang Chuan, the director for Xiaomi’s smart TV products, including the Mi TV and Mi Box. 

China’s Xiaomi Technology Co Ltd said on Tuesday it would spend $1 billion to expand its internet TV content as the world’s third largest smartphone maker ramps up its push into the living room, and a market estimated to be worth $3 billion. Xiaomi’s burgeoning TV unit includes its Xiaomi TV as well as a set-top box, which both use its software and content. The company is best known for its budget smartphones and tablets that have won it legions of fans worldwide. In a post on its official Weibo microblog, Xiaomi said it had hired Chen Tong, a former executive at Chinese internet firm Sina Corp, to overhaul the TV business and make it more “diverse and exciting”. “We want to repeat the success of Xiaomi’s hardware integration model in the television industry,” Chen said at a press conference, according to Xiaomi’s microblog. The company did not to provide further details.

Source
Avatar of Rocco Penn
Rocco Penn A tech blogger, social media analyst, and general promoter of all things positive in the world. "Bring it. I'm ready." Find me on Media Caffeine, Twitter, and Facebook.

The EU wants to force streaming services to show…

The dominance of American media across the globe means we don’t have to worry about our culture being drowned out by foreign media, but that...
Avatar of Alfie Joshua Alfie Joshua
55 sec read

Facebook is making its own morning show

Back in the day, people would flip on the television or grab the newspaper as soon as they woke up, but nowadays, most people open...
Avatar of Louie Baur Louie Baur
1 min read

YouTube might be working on an online television service

With the release of its ad-free subscription service and the exclusive content that comes with it, YouTube has turned itself into an emerging Netflix competitor, and it doesn’t...
Avatar of Alfie Joshua Alfie Joshua
56 sec read

Leave a Reply

Your email address will not be published. Required fields are marked *