With a 35% decrease in sales, HTC might be taking its last breaths

HTC released some solid smartphones last year, but with how ridiculously competitive the mobile market is, being solid isn’t nearly enough, and HTC is paying the price. Those solid smartphones earned the already struggling company a 35% decrease in sales in 2015. Should this trend continue, there’s no way the company will be able to survive for much longer, so it needs to release some seriously compelling products this year, or else it’s going to die off. Maybe the company could start by not reusing it’s same old designs, or by not blatantly copying the iPhone. 

It’s no secret that HTC has been in trouble for a while now. Despite producing some really great phones in the past like the HTC One M7 and HTC One M8, the company has never really seen the sales figures that should accompany such impressive phones. So it’s no surprise that on the back of the failed HTC One M9 that the company’s finances are looking disturbingly grim. HTC’s sales were down by more than a third in the calendar year 2015, with the company’s year-on-year figures for December down by more than 50%. In fact, the entire last quarter was down around 50% from 2014. As bad as that sounds, December 2015 wasn’t even the worst month for HTC’s free-falling revenue, with a sales decline of over 60% in June 2015 compared to the same time in 2014. The only reason the company’s year-end total isn’t worse was due to a relatively decent start to 2015, where the sales drop was closer to 25% for the first quarter. Following the disastrous arrival of the HTC One M9 with its all-too-familiar appearance and problematic Snapdragon 810 SoC, things took a turn for the worse, with the company’s revenue hovering around a 50% sales decline for the rest of the year.