What uses does iBeacon have outside of Apple Stores?

by Scarlett Madison December 8, 2013, 6:20 AM 1.3k Views

While Apple’s iBeacon was designed to improve the customer experience at Apple stores, more and more companies are using the device for their own purposes.

Apple flipped a switch and enabled customers at 254 U.S. stores this week to get spammed with micro-location based promotional nagging. iBeacon is a very low cost, low-energy way to achieve actionable “indoor GPS” in which “beacons” use Bluetooth Low Energy (BLE) signals to figure out exactly where you are and send messages relevant to that specific location.

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Written by Scarlett Madison

Scarlett Madison is a mom and a friend. She blogs for a living at Social News Watch but really prefers to read more than write. Find her on Twitter, Facebook, and Pinterest.