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What the Xbox One means to Microsoft

It’s a brave new world for Microsoft, not just because they’re getting a new CEO but also because they’re pushing forward with their next generation game console. What does it really mean to the tech giant?

The Xbox One is apparently more than just a killer next-generation gaming console — it’s also apparently a dry run for what outgoing CEO Steve Ballmer hopes will be a more collaborative Microsoft. Bloomberg Businessweek reports on how the Xbox One really is the first major consumer product Microsoft has built where it’s encouraged input from so many of its major divisions including Windows, Skype, Bing, Azure, Kinect and SkyDrive. All of this in-house cooperation is somewhat new to Microsoft, which has long been famous for encouraging cutthroat competition among its employees.

What do you think?

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Written by Michio Hasai

Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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