The Internet of Things is opening new doors for companies from every industry, such as marketing. The Internet of Things is all about connectivity and ensuring that virtually everything you own is connected to the Internet. This allows marketers to track user engagement and gather an unprecedented amount of data on people that will allow them to market to people in a way that has never been seen.
What does it mean to be the chief marketing officer of an agency? Well, according to creative agency MRY’s CMO David Berkowitz, it’s an unusual, challenging and rewarding role to be a marketer’s marketer. “Our brands are B2C, and I am in a B2B business. For our brands, it’s easier to differentiate themselves; their products taste or look or feel different, or go after different targets. For us, it’s a more crowded marketplace. It’s tough, I get that; it’s also why I like that challenge, especially when I get to market our work or people as our differentiators.” As part of his job, Berkowitz must stay ahead of the curve when it comes to marketing and tech trends, so that he can not only educate his staff, but also position MRY as a thought leader in the space. A hot topic right now, of course, is the Internet of Things.