What companies can learn from BlackBerry’s failures

by Louie Baur September 23, 2013, 2:10 PM 1.5k Views

They were the go-to device for anyone in the civilized world who wanted to be successful. They smelled like good business and walked like a superior being. Now, they’re being sold for pennies on the dollar. What can businesses take away from the meteoric rise and catastrophic fall of the mobile trailblazer?

The implosion at BlackBerry has been stunning. Back in 2008, the company had a market value of over $80 billion. As of now, it’s only $4.3 billion. In fact, over the past three years, the company’s market share in North America plunged from about 70% to a meager 5% (according to IDC).

OK, then what are the lessons? Well, to answer this question, I reached out to some tech pros. Here’s what they had to say:

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Written by Louie Baur

Louie Baur is Editor at Long Beach Louie, a Long Beach Restaurant Review site as well as Skateboard Park. Find him on Twitter, Facebook, and Pinterest.