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Walt Disney and Dish Network reach a truce on ad-skipping feature AutoHop

Walt Disney and Dish Network have signed a new long-term distribution deal that includes an agreement for Dish to disable its controversial ad-skipping feature for ABC network shows. The two companies announced a comprehensive new distribution deal Monday night that includes breakthroughs in how digital media rights are treated. The agreement marks a breach in the four major networks’ united defense against Dish Network and its ad-skipping technology called AutoHop: As part of the deal, Disney said it would drop a lawsuit.

The Walt Disney Company and DISH Network Corporation have come together to issue an announcement concerning a groundbreaking, long-term, wide-ranging distribution agreement which will see DISH customers enjoy access to Disney’s robust line-up of top quality sports, news and entertainment content, whether you view it over TVs, computers, smartphones, tablets, gaming consoles and other compatible connected devices. This particular renewal agreement would support the companies’ mutual goal, which is to deliver the best video content to customers via various platforms, at the same time enhancing the value of the multichannel video subscription while creating the opportunity for DISH to deliver new services sometime down the road.

 

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Written by Michio Hasai

Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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