It’s not just about gaming anymore. Microsoft really wants you to see their upcoming Xbox One as an all-inclusive entertainment system. The video itself does a nice job of communicating this, though we don’t recommend leaving work to go play a video game.
Microsoft has recruited England football captain Steven Gerrard and Star Trek actor Zachary Quinto for the global TV advertising campaign for its new Xbox One games console, which launches next month.
Sony has already launched teaser ads for its rival PlayStation 4 console, also going on sale next month, in the first shots in a worldwide marketing battle with Microsoft likely to be worth several hundred million dollars.