Twitter is ready to start turning tweets into gold

With a bunch of executive firings, missed deadlines, and slow user growth it’s safe to say that Twitter didn’t have a very good year last year. CEO Dick Costolo believes that this year will be much different, however, as the company is now in a position to begin increasing the revenue it receives from promoted tweets and expand into the gold mine of web videos. 

To Dick Costolo, there’s gold in them thar tweets, and Twitter has just begun to mine it. Mr. Costolo, Twitter’s chief executive, enthusiastically sketched out on Wednesday many of the new revenue streams the company plans to tap. During a keynote address at a technology investors conference in San Francisco hosted by Goldman Sachs, Mr. Costolo did not break a lot of new ground, but he tried to paint a picture of a company that had finally gotten its house in order after a 2014 filled with executive firings, missed product deadlines and sluggish user growth.