Lorie Wimble Lorie is the "Liberal Voice" of Conservative Haven, a political blog, and has 2 astounding children. Find her on Twitter.

This is Marissa Mayer’s Yahoo! now

50 sec read

New Yahoo

New Yahoo

The changes are cosmetic and symbolic. They’re also the most important changes that have happened to the Yahoo! homepage ever because of what they mean.

This is CEO Marissa Mayer’s Yahoo! whether you notice it or not.

The functionality on both the PC side as well as the mobile side are improved. It’s dramatic in that it’s quite different from the old look but not so much that people have an opportunity to complain. The same basic design is there. This is important because wholesale changes to look, feel, and functionality have proven disastrous for most who try it and Yahoo! doesn’t have a popularity issue. The old homepage worked just find for millions. The new homepage is enough to spark interest but not enough to drive current visitors away.

According to the blog post:

Designed to be more intuitive and personal, the new Yahoo! experience is all about your interests and preferences. Since streams of information have become the paradigm of choice on the web, we’re introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles. Whether you are a sports fanatic or entertainment buff, you can easily customize your newsfeed to your interests. And, to make Yahoo! even more social, you can log in with your Yahoo! or Facebook ID to get articles from thousands of news sources as well as those shared by your friends.

Avatar of Lorie Wimble
Lorie Wimble Lorie is the "Liberal Voice" of Conservative Haven, a political blog, and has 2 astounding children. Find her on Twitter.

Verizon has acquired Yahoo’s core business for $4.8 billion

Marissa Mayer has laid off thousands of Yahoo employees over the last four years, all in an effort to turn things around for the company....
Avatar of Brian Molidor Brian Molidor
1 min read

Yahoo is auctioning off 3,000 patents and its core…

After months of rumors and speculation that it’s going to auction off its core web business, Yahoo has finally decided to throw in the...
Avatar of Alfie Joshua Alfie Joshua
1 min read

Microsoft might be willing to fund a Yahoo acquisition

Remember that time Yahoo turned down a $44.6 billion acquisition offer from Microsoft? Well, here we are eight years later and Microsoft has developed some very...
Avatar of Brian Molidor Brian Molidor
1 min read

Leave a Reply

Your email address will not be published. Required fields are marked *