Michio Hasai Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

There is “healthy consumer demand” for the Vita according to Sony

1 min read

Feel an ache in your wallet? Sweating palms that yearn to hold molded plastic? A constant craving to play games like Tearaway, Gravity Rush and Uncharted: Golden Abyss? Fear not friend, for according to Sony representatives, these are but symptoms of a “healthy consumer demand” for a PlayStation Vita. Speaking to Polygon, Sony reps said that the new, slimmed-down model of the PlayStation Vita has spurred “strong interest among gamers,” and the company is replenishing stock in order to “ensure continued momentum leading into the holidays.” While sales for Sony’s newest handheld were initially sluggish its numbers picked up near the PlayStation 4 launch, though Sony hasn’t shared exact numbers for some time.

It’s difficult to find a PlayStation Vita to buy right now, but Sony is working to “replenish” North American supplies, a representative from the company told Polygon today. The recently slimmed handheld has been difficult to find in retail stores and in online outlets like Amazon, Best Buy and GameStop. For example, the limited edition Borderlands 2 PS Vita bundle, which was released in May, is unavailable online at each of those outlets (though it is available through Amazon resellers). The disappearing handhelds are a result of increased demand, a Sony representative told Polygon, and it may take some time to stock store shelves. “We’re seeing healthy consumer demand for PS Vita globally, particularly in markets like Japan,” the representative said. “The U.S. launch of the slimmer and lighter PS Vita has generated strong interest among gamers, and we’re working to replenish supply here to ensure continued momentum leading into the holidays.” Press play below to learn more about most recent iteration of the handheld, the PS Vita Slim.

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Michio Hasai Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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