Android may have the largest market share and the biggest app store, but iOS is where apps are more successful which is why developers tend to favor Apple’s platform more. However, at least as far as mobile games are concerned, the gap in success between apps on the two platforms is starting to close.
In terms of smartphone platform market share, it is no secret that Android is leading the way. This is thanks to the fact that there are many Android OEMs out there, versus iOS in which pretty much Apple is the only company churning out iOS devices, although Apple’s latest figures show that they have no problems standing on their own. That being said despite Android’s larger share, developers tend to favor the iOS platform, but why is that? Apparently iOS is more profitable, but it looks like things could be changing soon as it seems that profitability on the Android platform is on the rise. According to DAU-UP, a gaming marketing company, they have found that Android’s average revenue per user (ARPU) has seen a steady increase.