Today’s world in America is one dominated by the mobilization of technology. So it’s only fitting that even the Presidential election be looked at from a mobile standpoint. With 88 percent of registered voters owning some type of mobile phone and about half of that number owning a smartphone, keeping up with this years Presidential election can be done in various ways.
Over 35% 0f the total U.S mobile audience has access to some form of social network on their phone. Over half those people either posted a comment about a candidate’s campaign or either read someone else’s post either on Twitter, Facebook or Pinterest. Facebook itself has made it extremely easy with the CNN politics app that lets you show your friends who you intend to vote for. Besides just social networking the election, people just plain old search the election with topics ranging from Obama to things such as PBS.
So a question remains, “Which candidate is more social?”. Obama is posting 4 times more social content than Romney on a daily basis on various platforms of social media. Majority of the internet users say that the Obama campaign is more adept at utilizing social media as a tool for campaigning. But does all this really matter? Whether or not mobile users are even paying attention to the presidential debate is for you to decide.
Check out the infographic below presented by Startapp to learn more.